Part of that emphasis involves encouraging streamers and audiences to engage with one another, creating a community-based model. Twitch has been partnering with traditional sports leagues such as the NBA and NFL, and the company is growing its arsenal of streamers and producers dedicated to broadcasting content outside of the traditional gaming sphere. Ninja, whose real-life name is Tyler Blevins, has almost 12 million followers on Twitch, the most of any gamer, according to TwitchMetrics.īut Shear isn't stopping at video games and esports. "But over the past year, we've seen things like Drake going on Ninja's stream, which have almost been milestone events." "There's always been a certain cross-cultural appeal to gaming and Twitch," Shear said. The final weekend of Fortnite's $10 million Fall Skirmish tournament took place at the event and drew in over 4 million unique viewers, who tuned in to watch almost 24 hours of cumulative live-streamed content. Much of that was on display at TwitchCon, where tens of thousands of fanatics descended on Silicon Valley and millions of dollars in prize money was paid out to winners. "As a result, we just build better tools and a great community for that."įour years after Amazon shelled out $970 million for Twitch, Shear remains in expansion mode. "I think the difference between Twitch and any competition is that degree of hyperfocus on the streamer," Shear said. And in September, 21st Century Fox invested $100 million into social broadcasting platform Caffeine, which is dedicated to producing exclusive esports, video gaming, live entertainment and sports content. "One of the biggest changes for Twitch over the past year is just the way that video games and streaming have started to cross over into the mainstream," CEO and co-founder Emmett Shear told CNBC in an interview last weekend in San Jose, California, at the company's annual TwitchCon event.įacebook recently added to its Gaming Creator pilot program, aiming to give content producers more tools.
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